![]() The Strategic Revenue Management Process and Our RevMAP. The External Environmental Assessment.Įxecution of Strategies and Tactics.Īnalysis, Evaluation, and Adjustment. Revenue Management Meetings.ĬHAPTER 11 Strategic Management and Following the RevMAP. ![]() ![]() Inventory Management Process Per Channel.ĬHAPTER 10 The Revenue Management Team.Ĭompensation: Salaries and Bonuses. Nonelectronic Channel Management.Įlectronic Channel Management.Ĭompetitive Analysis of Price and Inventory. Secret Pricing Formula Revealed!.ĬHAPTER 9 Channel and Inventory Management. Product or Service Life Cycle.Ĭustomer Loyalty and Brand Equity. Internet Distribution Systems (IDS).ĬHAPTER 8 Dynamic Value-Based Pricing.Ī Value-Based Approach to Pricing. Revised Formula for Calculating Elasticity.įactors Impacting the Elasticity of Demand. Substitutes, Complements, and Inferior Goods.Ĭalculating the Percentage Changes. Selection of the Optimal Mix of Business.ĬHAPTER 5 Internal Assessment and Competitive Analysis.ĭeveloping Strategies Based upon the SWOT Analysis. Total Customer Worth and Total Customer Value. Trend Analysis and Generational Targeting.ĭisplacement Analysis and Total Customer Worth. The Price/Value Relationship.ĬHAPTER 4 Market Segmentation and Selection. ĬHAPTER 3 Customer Knowledge and Consumer Behavior.Ĭonsumers and the e-Commerce Evolution. The House the Animated Mouse Built.įlying the Not-So-Friendly Skies. To the Four Corners of the World: Defining Revenue Management.
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